The information and resources provided on this page are intended to help marketing researchers to address endogeneity concerns irrespective of their level of statistical expertise.

This includes step-by-step guidelines with code for R and STATA, interactive decision aids, and additional resources.

Disclaimer: There are ongoing debates about the finer details, requirements, and assumptions of many methods to address endogeneity, and the “cure” of endogeneity can be worse than the “disease” if methods are used incorrectly.  Thus, the coverage of endogeneity here will be updated regularly.